June 9, 2023
Pieter Knikkink

MVNO: Differentiating beyond price levels

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In recent years, the telecommunications industry has seen a significant transformation with the introduction of 4G and now 5G technologies. Paving the way for new business models and differentiated offerings beyond typical consumer voice and data services, for example IoT and/or Enterprise specific services. This is being helped by governments opening local markets to enable MVNO (Mobile Virtual Network Operator) business models beyond pure reselling to a full-MVNO (e.g. with own Core network). While this presents a big business opportunity for innovation and market entry, there are also specific challenges that will need to be overcome.  

Dependencies limiting agility and adaptability.  

Typically, MVNOs are relying on the MNO (Mobile Network Operator) for connectivity (both RAN and Core). To remain competitive and profitable MVNOs need to be able to adapt quickly to market requirements and technology advancements. Full dependency on the MNO network infrastructure, can reduce speed and flexibility making it more difficult to stay competitive and profitable.  

Need for differentiated services. 

Due to fierce competition in the market, competing purely on price points will not be sufficient anymore. To successfully address the increasing demand for mobile connectivity, IoT applications like connected cars or connected elevator, a differentiated and tailored service offering for the specific segment or vertical is required. 

Reduce costs to remain competitive. 

Mobile network infrastructures have been complex and costly systems both to build as well as to maintain. To be able to make a case for bringing network functions in-house, solutions will be required that overcome these complexities, through simplified deployment and operational models, flexible scaling from very small to very large and utilising AI and automation to further decrease operational overhead. 


In summary, MVNO’s continued success will depend on its ability to adapt to new market conditions and opportunities, with flexibility and speed, creating bespoke services offerings for the target segment or vertical. ng-voice cloud-native IMS solution is perfectly suited for this through its flexible and scalable solution for voice and multimedia services in 4G and 5G networks. Supporting various deployment and operational models, ranging from on-premise to public cloud. Further on due to the vastly reduced infrastructure footprint, it is already economically viable from few subscribers and can scale linearly with subscriber increase.

Pieter Knikkink
VP Alliances and Partnerships

Publisher Bio

Pieter is a veteran telecommunications professional with over 20 years of experience in various roles around the world. Prior to joining ng-voice, Pieter worked at Nokia in various roles around the world. In 2022, he joined ng-voice and currently is the VP of Partnerships and Alliances. He is responsible for managing and nurturing the company's relationships with key partners and driving strategic alliances that enable ng-voice to grow and expand its business.

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